Shopping Innsbruck

What do weddings, village festivals, themed club nights and your (Austrian) grandma’s 80th birthday all have in common? They are all excellent excuses to wear dirndl and lederhosen!

Known collectively as “Trachten” in German, Austria’s traditional dress consists of beautiful dresses with aprons (dirndls) and leather shorts with braces (lederhosen). But Trachten is more than just these two key items. There’s also knitwear, shoes, jackets, hats and a whole world of traditional fashion to discover and Innsbruck is the perfect place to discover it.

So without further ado, here are five fantastic places to get your dirndl and leserhosen fix in Innsbruck.

Steinbock Mode: best for fashion

Looking for the latest Trachten trends? Then head to Steinbock Mode! Located centrally on Sparkassenplatz, this family-run shop is the place to go for high-quality dirndls and lederhosen. Steinbock take traditional designs and give them a sophisticated and modern twist using sustainable, natural materials such as wool and linen. They are known for their ever-changing styles—the dirndl below is from their autumn collection. And there is also a second Steinbock shop in Rum, just a short bus ride away from Innsbruck’s city centre.

Steinbock Mode

Sparkassenplatz 3
Monday to Friday:         09:00 – 18:00
Saturday                          10:00 – 17:00

Gössl: best for choice

Ok, so Gössl isn’t exactly an Innsbruck exclusive. The company started near Salzburg in the 1940s and now has shops throughout the Alps. But what Gössl lacks in exclusivity, it makes up for in range. The Gössl shop in Innsbruck has every “Trachten” item you could wish, all beautifully presented in their Old Town location. They have a particularly wide range of children’s items, and also have an extensive online shop, where you can order anything they don’t happen to have in store.

Gössl Innsbruck

Herzog-Friedrich-Straße 21
Monday to Friday:         10:00 – 18:00 
Saturday                          10:00 – 14:00

Tiroler Heimatwerk: best for shopping experience

If it’s good service you need, then look no further than the Tiroler Heimatwerk. This elegant shop in the Meraner Strasse is the jewel in Innsbruck’s Trachten crown. As well as beautiful designs and quality craftmanship, the Tiroler Heimatwerk offers each customer personal service and an exquisite shopping experience. You are guaranteed to leave with a perfectly tailored outfit that is exactly to your style (although probably also with a slightly emptier wallet!)

Tiroler Heimatwerk

Meraner Strasse 2 
Monday to Friday:         09:00 – 18:00 
Saturday                          09:00 – 12:00 

Heu und Stroh: best for weddings

Dirndls and lederhosen are a staple at every good Austrian wedding. If you’re the bride, that means finding a white dirndl wedding dress, and Heu und Stroh is just the place to go. Situated in the trendy Innsbruck suburb of Wilten, Heu und Stroh (“Hay and Straw” in English) offers a wide range of Tracht but specialises in beautiful wedding attire for ladies. From simple white dirndls to fancy traditional wedding dresses, there is something to suit every bride—not to mention luxury lederhosen and accessories for the groom, too!

Heu und Stroh

Leopoldstrasse 28 
Monday to Friday:         09:00 – 18:00 
Saturday                          09:00 – 13:00 

Tirol Shop: best for modern Tracht

Last on our list, the Tirol Shop is not strictly a Tracht shop. But amongst the stylish T-shirts and beanies, you can find some gorgeous “Trachten-inspired” designs, using traditional materials and methods. Take this beautiful dress and jacket below. Part of the brand’s “Edelweiss” range, it combines everything that’s beautiful about classic Austrian fashion and gives it a modern look. You get a free poster with every purchase, too!

Tirol Shop

Maria-Theresien-Strasse 55 
Monday to Friday:         08:00 – 18:00 
Saturday                          09:00 – 13:00 

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