The exhibition „The Museum Game“, open until May 5, 2024, is a retrospective of Italian artist Anna Scalfi Eghenter. On display are works created over 17 years of artistic activity, inviting reflection - always in an ironic and refined way - on socio-political issues such as the environment, power and justice.
Those who enter the museum find themselves "in" the first work of art: an MPreis supermarket. And the great thing is that the work, titled „Interim Measure“, does not just look like a supermarket, but is in fact one.
It had been made at the Social Theater of Trent during the period of the pandemic: back then, as we all remember well, going to the theater was not allowed, but going to the supermarket was. By complying with the rules dictated by the health emergency, the artist had created a displacement, making it possible to go to the theater because it had been transformed into a place to go shopping.
The work at the Ferdinandeum was created in collaboration with MPreis, which "is always open to new ideas and initiatives"-as MPreis managing director Ingo Panknin puts it-and for whom "being part of a museum project in Tyrol is very exciting. "
The installation is in a different context from the original one-it is true-but it still causes a certain disorientation. If you would like to be part of this work while shopping - thus killing two birds with one stone - the Ferdinandeum awaits you Tuesday through Sunday from 10 a.m. to 6 p.m.
