More than sport
Since 2005, the global World Rookie Tour has been THE platform for freeskiing, snowboarding, skateboarding and, since summer 2021, surfing young talents to gain their first competitive experience. The competition is important, but by far not the most important thing. Above all, it is also about supporting young athletes, whether through workshops, photo shoots or by showing them, for example, how to get sponsors and subsequently how to work with them. "For us, it's about keeping young talent in the sport, supporting them and not burning them out. The fun is in the foreground," Meinhard Trojer explains to me. "It's important to us to turn great young people into responsible athletes. We offer workshops and also work with charitable organizations, among others. Like this year in Innsbruck, for example, with Viva con Agua, a non-profit organization that works to provide access to clean drinking water, sanitation and hygiene."