Innsbruck Today Today

Special moments where city and mountains meet

The Innsbruck Region Experience Program

Start the day with a guided walk through historic alleyways, then head into the mountains for an afternoon hike. The Innsbruck Region Experience Program brings together nature, city life, culture and cuisine to create a diverse and engaging mix of activities. From themed trails and guided hikes with animals to Tyrolean specialities and cultural insights, a wide range of seasonally curated experiences awaits you throughout the year.

All guided experiences can be booked and paid for quickly, easily and securely in our online Experience Shop. The free Welcome Card also offers discounts on selected highlights.

to the experience shop

Discover selected experiences

From culinary tours and alpaca encounters to creative souvenir making: discover the Innsbruck region in an authentic way through guided seasonal experiences.

Highlight

A culinary journey through the market hall

Fresh produce, local vendors and enticing aromas: discover regional and international delicacies on a tour of Innsbruck’s market hall.

Markthalle, Innsbruck

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Highlight

Vinyl vibes: create your own Innsbruck souvenir

Design your own tote or cosmetic bag using creative vinyl shapes and take home a unique keepsake.

Papelier Studio, Innsbruck

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Highlight

Hike side by side with alpacas

A relaxed walk in charming company: an alpaca hike in Oberperfuss is a delight for all ages.

Bauernhof Anich, Oberperfuss

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Highlight

On the trail of wildlife: hiking in the Lüsens Valley

Unspoilt nature, wide alpine landscapes and fascinating encounters: families discover native wildlife and local fauna on a guided hike in the Lüsens Valley.

Gasthof Lüsens, St. Sigmund im Sellrain

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Highlight

Farm tour for children and families

Experience authentic farm life in Mutters. This guided tour offers families, and especially children, lasting insights into Tyrolean agriculture.

Tourist Information Mutters, Mutters

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It couldn’t be simpler

All experiences can be booked exclusively through our Experience Shop in just a few simple steps:

Choose your experience
Pay online
Book your date
Enjoy

Discover even more

The Innsbruck region has even more to offer. Here you'll find Welcome Card accommodation partners, culinary recommendations, impressive sights and extraordinary adventures beyond the Experience Program.

Welcome Card accommodation partners

The Welcome Card is included free of charge for stays of two nights or more at participating accommodation partners. Simply collect it at check-in.

Eat, drink and enjoy

From traditional inns and gourmet restaurants to alpine picnics, the region’s culinary diversity caters to every taste.

Where city meets summit

The Golden Roof, the Nordkette mountain range and Ambras Castle: in Innsbruck, historic architecture and alpine nature sit side by side.

Activities with a difference

Looking for something out of the ordinary? Try mountain cart rides, scenic flights over the Alps, staying in an igloo village or practising yoga in the mountains.

Matching guest card

Welcome Card

The Welcome Card is available free of charge from our partner establishments with a stay of at least two nights. It includes offers and discounts on a variety of attractions, as well as free use of public transport in the Innsbruck region.

Innsbruck Card

The Innsbruck Card is a city card that can be purchased for 24, 48 or 72 hours. It includes numerous sights and mountain lifts, as well as free use of public transport within the city of Innsbruck.

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The Innsbruck Region Experience Program

Discover selected experiences

A culinary journey through the market hall

Vinyl vibes: create your own Innsbruck souvenir

Hike side by side with alpacas

On the trail of wildlife: hiking in the Lüsens Valley

Farm tour for children and families