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Experience the region sustainably

Whether it's a pleasure route, a mountaineering village or a discovery trail: some recommendations for unforgettable experiences that protect nature, culture and people at the same time.

  • Schilder Winterwandern
    Icon Winter hikes

    Winter hiking trails Mieminger Plateau pleasure route
    "Enjoy with all your senses" is the motto for this special winter hike. In addition to the clear, fresh air and the soothing winter sun, eleven farm-gate vendors are waiting to be discovered.
    3h 30min
    11.8km
    170m
    medium
    Read more
  • Sellrain Valley mountaineering villages
    Icon Highlight Highlight

    Sellrain Valley mountaineering villages
    Only around 20 villages in Austria are allowed to bear the title of "mountaineering villages". They open up an alpine wonderland full of untouched nature to their visitors.
    Adresse
    Sellrain
    Read more
  • geführte E-Bike Tour - Freundinnen
    Icon Bike tour

    Inn Valley Pleasure Cycle Route
    A gentle cycle tour through a varied landscape that connects numerous direct marketers of regional products such as honey, cheese, fresh pastries and more.
    3h
    45km
    289m
    easy
    Read more
  • Sightseer
    Icon Highlight Highlight

    Sightseer Hop-on Hop-off
    The bus stops at many of Innsbruck's most important sights. Attractions such as the central Hofburg Palace are on the route, as are Ambras Castle and the Bergisel ski jump.
    Read more
  • Walks to Explore: Discover Innsbruck (digitally)
    Icon external offer external offer

    Walks to Explore: Discover Innsbruck (digitally)
    The Walks to Explore take you between historic alleyways and modern districts. If you wish, you can also be accompanied digitally - in the form of a web app with an interactive map.
    Read more
  • Market hall
    Icon Experience Experience

    Market hall
    Shopping with atmosphere, freshness, quality and choice all under one roof at the Markthalle in the heart of Innsbruck.
    Adresse
    Herzog-Siegmund-Ufer 1-3, 6020 Innsbruck
    Read more

Really arrive

By train to the heart of the Alps, local mobility by public transport and bike: in the Innsbruck region, your vacation starts with your arrival.

Out into nature

Out into nature

The NaturTrip web app combines activities and excursion destinations with the region's public transport timetables. Simply enter your location and off you go.
All about the bike

All about the bike

Mountain bikes, city bikes, e-bikes: numerous stores offer bike hire and will professionally get your bike in shape.
There and back

There and back

A dedicated shuttle bus connects Innsbruck with the Swarovski Crystal Worlds. Travel there, be amazed and return - it could hardly be more convenient.
Straßenbahn in Innsbruck

Flexibly mobile

Sightseer bus, city bike, ski bus, e-car sharing and more: the region leaves nothing to be desired when it comes to climate-friendly mobility.

First-hand products

Real delicacies on your plate, unique products instead of mass-produced goods: You can explore the region with all your senses at numerous businesses in and around Innsbruck.

Hofladen Finkhof Genussradweg

From the farm

Cheese, bacon, fruit and much more: Tyrol quality can be tasted and bought at weekly markets and in farm stores.
Sennerei, Lüsens

Handmade

Traditional costumes, schnapps, bells: In traditional businesses, knowledge is passed down through generations - to marvel at, learn and participate in.
Fair souvenirs

Fair souvenirs

From the mustard factory to the apiary to the schnapps distillery: products to enjoy and souvenirs that really give pleasure.
Tiroler Gröstl

Kitchen with attitude

Gastronomy with the "Bewusst Tyrol" seal of quality focuses on local products - regional, authentic and honest.

In harmony with nature

Experience the mountains under your own steam: Hiking, cycling, swimming, trail running and more are activities that are particularly close to nature and at the same time environmentally friendly.

Patscherkofel - Gipfel

Step by step

From the Zirbenweg trail via the Karwendel Nature Park to the mountaineering villages of Sellrain: the region is waiting to be discovered on foot.
geführte E-Bike Tour - Freundinnen

Uphill, Downhill

Whether it's a bike park, high-altitude trail or leisure tour: explore the mountains from the saddle on a mountain bike.
Innsbruck Baggersee

Into the water

Lakes with excellent water quality against an alpine backdrop - for swimming, paddling, cooling off or simply relaxing.
Nordkette Trailrunning

Over hill and dale

Root paths, alpine altitude, breathtaking views: trail running combines endurance sports with a pure nature experience.

Our attitude, our actions

Change starts with us. Together with businesses, partners and guests, we are shaping a region in which recreation and responsibility for tomorrow form a unity.

Blick vom Patscherkofel auf Tal

The Innsbruck region is A LIFE OF EXPERIENCE

Tourism that benefits everyone: Guests, locals, businesses and nature. This is our mission statement for a region that is worth experiencing.
Nordkette mit Blick auf Innsbruck

For the future

Sustainability is an important part of our Tourism Strategy 2030 and is crucial for a future-proof experience area.
Zirbenweg - Patscherkofel

Responsibility A place of longing

We promote a sustainable region and at the same time the added value and identification of guests and residents.
In the green zone

In the green zone

We support the certification of "Green Meetings & Green Events": they reduce the footprint of congresses and conferences.

Sustainable travel with our bloggers

An invigorating spring walk to Maria Locherboden

#blog An invigorating spring walk to Maria Locherboden

22.05.2026
Free Ski Bus Around Innsbruck

#blog Free Ski Bus Around Innsbruck

09.01.2026
Good to know: Innsbruck without barriers

#blog Good to know: Innsbruck without barriers

23.12.2025
Snow: beauty and dangers

#blog Snow: beauty and dangers

22.12.2025
Innsbruck’s vegan cake variety

#blog Innsbruck’s vegan cake variety

22.12.2025
We are one – Innsbruck Nature Film Festival 2025

#blog We are one – Innsbruck Nature Film Festival 2025

15.10.2025
Discovery tour: From Innsbruck to the Karwendel Nature Park

#blog Discovery tour: From Innsbruck to the Karwendel Nature Park

18.08.2025
Cycling through the Tyrolean Oberland

#blog Cycling through the Tyrolean Oberland

17.07.2025
Hike to the Eppzirler Alm – an autumn dream in the Karwendel

#blog Hike to the Eppzirler Alm – an autumn dream in the Karwendel

23.10.2024
Between the stone pines of the Patscherkofel

#blog Between the stone pines of the Patscherkofel

01.10.2024
Urban Blooms: Oasis in Innsbruck’s old town

#blog Urban Blooms: Oasis in Innsbruck’s old town

17.07.2024
Culinary eBike tour: The Genuss-Radweg Mieming

#blog Culinary eBike tour: The Genuss-Radweg Mieming

15.07.2024
Mair’s Beerengarten: fresh, fruity, regional

#blog Mair’s Beerengarten: fresh, fruity, regional

31.05.2024
How do you make chocolate according to a recipe from 1760, Ms. Fiegl?

#blog How do you make chocolate according to a recipe from 1760, Ms. Fiegl?

24.05.2024
Small animals, big helpers: the world of bees

#blog Small animals, big helpers: the world of bees

12.04.2024
Fresh and regional: Innsbruck’s farmers’ markets

#blog Fresh and regional: Innsbruck’s farmers’ markets

29.03.2024
Climbing with Respect: Guidelines and action day

#blog Climbing with Respect: Guidelines and action day

18.10.2023
INFF 2023: a look behind the scenes

#blog INFF 2023: a look behind the scenes

10.10.2023

Matching guest card

Welcome Card

Welcome Card

The Welcome Card is available free of charge from our partner establishments with a stay of at least two nights. It includes offers and discounts on a variety of attractions, as well as free use of public transport in the Innsbruck region.
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Innsbruck Card

Innsbruck Card

The Innsbruck Card is a city card that can be purchased for 24, 48 or 72 hours. It includes numerous sights and mountain lifts, as well as free use of public transport within the city of Innsbruck.
Read more
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