The Innsbruck Tourismus organisational chart

Alongside the management team, Innsbruck Tourismus is comprised of 5 departments and 4 units. The Innsbruck region is home to 11 locations. 


The management team is responsible for the company’s strategy and for recognising potential for the company, new developments in the markets and tourism trends. The Innsbruck Tourismus management team is also responsible for managing the budget and human resources, coordinating tasks and activities, managing the teams and strategic brand management.

Marketing, Theme and Communication Management

The Marketing and Theme Management team forms the heart of our tourism communication. It defines the market and themes of our marketing activities.

Digital Communication, Online Marketing & Accommodation Coaching

This team is the central source of expertise on the digital content of Innsbruck Tourismus and provides digital support for accommodation providers, guests and service providers. 

Regional Management

Our tourist information offices in the Innsbruck region are our local contact points for guests, accommodation providers and service providers for a direct exchange of experiences and information. 

Financial Management

Alongside accounting and reporting tasks and activities, our Financial Management team also plays an active role in the planning activities and strategic orientation of the company. 

Innsbruck Information und Reservierung GmbH

The company IIR GmbH brings together all of our sales and marketing activities and is responsible for our tourist information services and MICE business, as well as the City Tower and the coach park.  

Creation & Production

This unit is responsible for and specialised in designing and creating advertising material and all related production activities.

Statistics & Management Accounting

Alongside management accounting, this unit is also responsible for our market research and reporting activities.

Business Development

The Business Development unit strengthens and brings together the cross-departmental agendas of Innsbruck Tourismus in the form of new partnerships and collaborations.


This unit brings together our human resources development, human resources organisation, recruiting and employer branding activities, all of which are coordinated with our corporate processes.

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