Innsbruck's museums are always well worth a visit, not only as a classic bad-weather activity but also when the sun is shining. If you are picturing dusty guided tours, you're in for a surprise at the Ferdinandeum Tyrolean State Museum, the Museum of Tyrolean Folk Art, the Golden Roof Museum and Ambras Castle Innsbruck. These museums have lots of exciting things to see and discover for people of all ages, as well as attractive guided tours for children.

The Innsbruck region also offers special experiences for all your senses: At the Audioversum, for example, you can embark on a shared adventure around the topic of "hearing", while the historical Grassmayr Bell Foundry shows how the most beautiful bell sounds are made. At the world-famous Swarovski Crystal Worlds in Wattens, children's eyes are sure to sparkle and you can enjoy a true 360° adventure for the whole family.

How about a large helping of fresh air and exercise to help nourish body and soul? The region's perfectly prepared toboggan runs and ice rinks guarantee hours of entertainment for the whole family. Or why not make some new shaggy friends on a llama hike? The guided active programme included with the free Welcome Card is a special highlight that promises an abundance of winter experiences and adventures for people of all ages.

If you would like to combine adventures on the slopes with a trip to the city, the SKI plus CITY pass is the perfect choice for you: making it easy to head straight from family-friendly ski areas to exciting city experiences. One of the 22 city highlights included on the card is Innsbruck's Alpine Zoo. The zoo, which is the highest in Europe, is located just a few minutes from Innsbruck's old town and welcomes animal lovers who want to admire its cute four-legged inhabitants up close. 

Making children's eyes light up and teenagers' dreams come true while pampering adults with wonderful spas and wellness services – this is what the family hotels in the Innsbruck region live for

Guests staying at the award-winning Stern Hotel on the Mieming Plateau, for example, can enjoy excellent family time in the Sternentaucher eco indoor swimming pool. At the Lärchenhof family hotel, which is also on the Mieming Plateau, children can play and have fun while the grown-ups relax. And the Mooshaus in Kühtai provides a special combination of unique fun and games with wonderful moments of well-being at an altitude of 2,020 metres above sea level. 

The "ski-in / ski-out" hotels in the Innsbruck region are perfect for family ski holidays without a car. The pistes practically start on your doorstep and everything can be reached in ski boots. Another option for added convenience is to book one of our ski break packages, which include accommodation, ski passes and ski buses.

If you prefer staying in apartments or holiday homes, you are sure to find what you are looking for in the Innsbruck region. By sacrificing the amenities of a hotel, you gain added independence in the form of flexible meal times, as well as freedom from hotel etiquette and quiet areas. If you want something more traditional and love country life, you can even stay on a farm surrounded by lots of four-legged friends.